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Welcome to a new era of business in which your brand is defined by those who experience it.
It's an era of business and consumerism - and you play a role in defining it. Today's biggest trends the mobile web, social media and real-time have produced a consumer landscape. This title explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
"In today s rapidly changing digital environment, Darwinism is alive and well. What s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation.
The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time.
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