Books by C. Read

In easy to understand terms and journalistic style, Read describes the reasons for global financial unrest arising from the sub-prime mortgage crisis and economic meltdowns. He walks the reader through a number of topics in economics and connects these topics to real world financial problems concluding with recommendations for the future.

This fifth book in the series describes the contribution of nine great minds in finance who explained how to quantify and generate corporate value. It describes the theories governing the creation and measurement of corporate value not in isolation, but rather in the context of the void in understanding which these great minds successfully filled.

The third book in the Great Minds in Finance series examines the pricing of securities and the risk/reward trade off through the legends, contribution, and legacies of Jacob Marschak, William Sharpe, Fischer Black and Myron Scholes, and Robert Merton, influencing both theory and practice, answering the question 'how do we measure risk?'

Read examines probability, risk, and uncertainty through the contributions of John von Neumann, Leonard Jimmie Savage, Kenneth Arrow and Harry Markowitz. These Portfolio Theorists provided us with a dramatic leap forward in our understanding of and insights into financial rewards under risk and uncertainty.

Read addresses the contributions of significant individuals to our understanding of financial decisions and markets. Great financial theorists created the basis for what we now know as personal finance and this volume describes four great minds in finance that forever established the role of the rate of return and life cycle decision-making.

The complete story of the devastating BP oil spill of 2010. The author puts forward an objective account of what happened, a documentation of the true costs, not the hyperbolic costs, and an explanation of the science and business of the spill and its remediation.

We have seen many empires come and go. From the Roman Empire to the British Empire, we are now witnessing the decline of the US as a superpower. How do economic innovations foster global economic dominance, and how does the natural evolution of an economic empire eventually bring about its demise and replacement by other economic superpowers?

A fascinating discussion of the role played by fear in financial market panics. Professor Read demonstrates, in easy-to-understand terms, that rising market fear portends to major financial declines. He explains the science and the economics of fear and shows that the financial market has learned how to capitalize on investor or economic fear