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This provocative monograph defines the elusive concept of neoliberal psychology, focusing on its form, content, and cultural contexts and establishing it as a core feature of modern society. Its cross-cultural analysis examines the reality of neoliberal psychology in the globalized world, asserting that neoliberalism influences individuals' sense of self, identity, and-regardless of country of origin-concept of nationality. Macro cultural psychological theory opens out neoliberal psychology in its most visible aspects, such as work life, sexuality, consumer behavior, and the shared vision of the good life. At the same time, the author identifies profound social inequities and other negative aspects of neoliberal society and discusses how they may be corrected.Included in the coverage:Snapshots of neoliberal society and psychology.A psychological theory for comprehending neoliberal psychology.Neoliberalism as a cultural, political, economic, ideological system.The neoliberal class structure of phenomena.Psychological and cultural emancipation, and macro cultural psychological theory.Since neoliberalism is the dominant social system in today's world, and because it commands both strong support and strong criticism from diverse interest groups, Neoliberal Psychology will be of general interest to a wide readership. The book's psychological focus is a new window into neoliberalism that is more accessible than more technical accounts of its economics and politics, and it should appeal especially to social science students and professors.
The social nature of psychological phenomena consists in the fact that they are constructed by individuals in the process of social interaction, they depend upon properties of social interaction, one of their primary purposes is facili tating social interaction, and they embody the specific character of his torically bound social relations.
This book seeks to deepen our understanding of the cultural aspects of human psychology. These are aspects of psychology that originate in, are formed by, reflect, perpetuate, and modify social processes and factors outside the individual mind. My motivation in pursuing cultural psychol ogy is both scientific and political. I believe that construing psychology as a cultural phenomenon is the scientifically correct way to understand psychology; a cultural analysis of psychology can also provide crucial insights for political action to improve human life. The scientific and political aspects of cultural psychology are inter dependent and reciprocally reinforcing. The scientific identification and explanation of cultural aspects of psychology can identify societal changes that will enhance human psychology-to help people become more intel ligent, far-sighted, logical, harmonious, helpful, moral, and secure, and less stressful, disturbed, prejudiced, competitive, aggressive, lonely, insecure, depressed, mystified, and irrational. Conversely, the political orientation of cultural psychology to enhance psychological functioning through comprehending and improving the social fabric advances the scientific understanding of psychology as a cultural phenomenon. Social goals direct cultural psychology to devise special theories and methods that investigate cultural origins, formation, characteristics, and functions of psychology. Traditional theories and methods are not necessarily appli cable because they are informed by a vision of psychology as individual, biological, or universal. The scientific study of cultural psychology is a check on political analyses.
Qualitative methodologies in cultural psychology often lack the objective and verifiable character of quantitative analysis. Ratner argues that "complex psychological phenomena are expressed through extended responses" and hence are best studied by new, more regularized qualitative methods that go beyond measuring simple, overt responses.
Provides qualitative methods such as interview techniques and content analysis as empirical tools for exploring the cultural aspects of psychology, and specific guidelines for formulating, conducting, and analyzing interviews on cultural aspects of psychology.
Aims to help resolve two urgent needs of our era: the need to develop a scientific comprehension of human psychology, and the need to reform society in order to solve pressing social ills. This book also outlines a qualitative methodology for investigating the psychology of individuals.
The social nature of psychological phenomena consists in the fact that they are constructed by individuals in the process of social interaction, they depend upon properties of social interaction, one of their primary purposes is facili tating social interaction, and they embody the specific character of his torically bound social relations.
Qualitative methodologies in cultural psychology often lack the objective and verifiable character of quantitative analysis. Ratner argues that "complex psychological phenomena are expressed through extended responses" and hence are best studied by new, more regularized qualitative methods that go beyond measuring simple, overt responses.
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