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Celia Lury describes the body's ability to act outside itself both mechanically and perceptually. She draws on a wide range of examples including phototherapy, accounts of false memory syndrome, family albums and Benetton adverts.
This astute and timely book investigates the radical potential of technically unlimited reproduction in postmodern culture. It describes a move towards a regime of cultural rights ordered by simulation rather than originality.
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
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