Books by Chip Kidd

Shazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. It wasn't long before a variety of merchandise was licensed--secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes. Seventy years later, an unprecedented assortment of these collectibles are gathered together. Join the World's Mightiest Mortal in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic that was Shazam!