Books by Chris Chatfield

This book clarifies, in an approachable and practical way, the general principles involved in tackling real-life statistical problems.

Analyzing functions such as marketing, production, operations, and finance, this book demonstrates how to formulate, implement, and evaluate corporate strategy. It reviews basic and alternative strategy policies and illustrates concepts through a case study. It also supplies a decision-making tool for identifying strategic problems.

An introduction to statistics for technology, presenting the range of statistical methods commonly used in science, social science and engineering. The mathematics is simple and straightforward; statistical concepts are explained carefully; and real-life examples are used throughout the book.

"The book's simplicity of approach and clear presentation make it a good choice for an undergraduate course or a self-study course in multivariate analysis." -Journal of the American Statistical Association "The original aims of the book are fulfilled remarkably well, thus providing a text which is to be welcomed into an area where there has been a recent dearth of introductory material." -BIAS