Books by Clive Morton

Embarking on a cruise from Gibraltar and heading off to Barcelona, Rome and Pisa and Florence, eight passengers meet at dinner and, from that moment on, their lives are inextricably linked as they cruise between beautiful cities and historic sites.

This book will help you come to terms with redundancy; then help you to examine all your employment options. One of these will be self employment, and you ll discover a number of opportunities that are available to specialist and experienced managers from a wide variety of backgrounds. For those wanting to start their own business it looks at the different options for starting a product-based or service-based business, or for buying a franchise or an existing business. Whichever route you choose, you will find help and advice on studying and defining your market, raising finance, building your business and managing the ongoing admin.

Opportunities always exist for those with skills and relevant experience to create and build a business of their own. And if it's a service industry that you are offering it is possible to start from your home with very little or no capital outlay. Many one person start-ups are capable of providing significantly higher income than is provided through employment - and they have the potential to grow. This book sets out the essential aspects of running a small business, and explains the commercial frameworks that apply for trades, professions, personal and management services, agencies, trading activities and creative concepts. It includes: Defining your market and studying the competition Specifying your product or service Pricing and marketing your product or service Calculating risk and breakeven Budgeting and keeping records Using other services and professionals Understanding the basics of commercial law Structuring your business for tax efficiency Employing staff Acquiring or renting property Dealing with expansion