Books by Cor Molenaar

Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream.

Consumer behaviour is changing. New technologies, demographic and social changes account for an increasing demand for certain types of product and services, and different ways of accessing them. Old fashioned shopping seems to be on the way out - but is it really?