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Books by Cor (Rotterdam School of Management Molenaar

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  • - Social Buying and the Battle for the Customer
    by Cor Molenaar
    £47.49 - 53.49

    Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream.

  • - Applications of Information Technology and the Internet within Marketing
    by The Netherlands) Molenaar & Cor (Erasmus University
    £64.49 - 150.99

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