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Books by Cornelius Herstatt

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  • - How Targeting Low-Income Markets Leads to Disruptive Innovation
    by Cornelius Herstatt & Aditi Ramdorai
    £73.49 - 75.49

    The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.

  • - The Phenomenon, Participant's Behaviour, Business Implications
    by Germany) Herstatt, Cornelius (Technology University of Hamburg, Germany) Ehls & et al.
    £41.99 - 137.49

  • - Emergence of a Lead Market in India
    by Cornelius Herstatt & Rajnish Tiwari
    £93.99

    This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.

  • - Approaches in Practice
    by Cornelius Herstatt, David Probert, Tim Schweisfurth, et al.
    £47.99

    Emphasizing the practical side of Technology and Innovation Management, this book includes significant contributions to the practice of strategizing, management of competences and innovation management. While the findings are research-based, each contribution has 'managerial implications' which cover the recommended implementation.

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