Books by Dale S. Davis

Contents - 1. New Product Development-An Overview-Introduction; The Opportunities New Products Create;The Problems New Products Create; The New ProductDevelopment Cycle for Industrial Products; ConsumerNew Product Evaluation; The Role of TechnicalResearch and Development in New Product Development;Why New Products Fail; Ten Philosophies ofSuccessful New Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business-Introduction and Objectives; The Urgent Case forMarketing Research; General Definitions and Applicationsfor Marketing Research; Professional MarketingResearch; Practical Employment of MarketingResearch; Nonobjectivity in Research; The ScientificMethod of Investigation; Sources of Marketing Information;Methods of Collecting Data in MarketingResearch; Kinds of Marketing Research and Applications - 3. Spunbonded Products-Introduction; Sheet Structure of Tyvek SpunbondedLinear Polyethylene; Area-Bonded Sheets; PointBondedSpunbonded Polyethylene; Reemay SpunbondedPolyester; Typar Spunbonded Polypropylene;Summary - 4. Nonwovens and Textile Replacements -Introduction; Background of The Nonwoven Industry;Types of Nonwovens; Disposables; Linen Supply Field;The Graduate; Disposable Diaper Market; ImprovementsEvolving; Significant Trends and Emerging Technologies; Marketing Strategy Facing Nonwoven Producers; Textile Replacements and Their Future;Technical Research and Development; GatheringCompetitive Intelligence; Marketing Intelligence; BenefitsRealized; Textile Replacements and Their Future;Conclusions - 5. Extrusion Coating of Paper and Board -Survey; Structure of Polyethylene; Specific BarrierProperties of Polyethylene; Extrusion Equipment;Primers for Polyethylene Coating; Printing of PolyethyleneCoated Papers; Extrusion Coating of PigmentedPlastics; Other Resin Additives; Testing ofPolyethylene Coated Papers; Extrusion Resins OtherThan Polyethylene; Where Are We Going? - 6. The Use of the Computer in New Product Development - Introduction; Gathering Data; Printout-Input Data;Printout-Output Data; Conclusions - 7. Pulp-Molding - Three-Dimensional Paper Products - History of Pulp Molding; Statistics of Pulp Molding;Technology of Pulp Molding; Production Techniquesand Properties of Pulp Molded Products; The Futureof Pulp Molding -

Contents - 1. Introduction - R. H. Mosher - Early History of Specialty Papers - Modern Developments - New Techniques - Synthetic Materials - State of the Industry - 2. Theory of High Polymers and Their Application to the Paper-Converting Industry - R. T. Nazarro - Polymerization - Molecular Weights - Synthetic Resins - 3. Rheology of Paper Coatings and Instruments for the Measurement of Their Flow Properties - P. E. Pierce - Introduction - Flow Curves - Thixotropy - Effect of Temperature and Concentration on Viscosity - Determination of Rheological Behavior - Rotational Viscometers - Capillary Viscometers - Efflux Viscometers - Falling Ball and Rising Bubble Viscometers - 4. Water-Base Coatings - T. W. Busch - History - Unit Processes - The Object of Coating - Coating Technology - Base Paper - Coating Ingredients - Coating Preparation - Coating Methods - Drying Coated Papers - Calendering - Applications of Printing Paper - Special Functional Papers - 5. Solvent Coatings and Solvent Recovery Systems - M. C. BerenHistory - Comparison with Aqueous Coatings - Purpose of Coatings - Types of Solvent-Coated Paper - Uses of Coated Papers - Ingredients of Solvent Coating Solutions - Plasticizers - Solvents - Latent Solvents and Diluents - Formulation - Base Paper - Common Coating Troubles - General Economics of Solvent Coatings - Solvent Recovery - Drying - Mixing - Grinding and Filtration - Coating Methods and Machines - Manufacturing Hazards - 6. Hot-Melt Coatings - B. C. Miller and P. H. Yoder - Introduction - Hot-Melt Formulations - Coating Equipment - Heating Equipment - Coating Base Papers - Applications - 7. Paste Dispersion Coatings - W. D. Hedges - Versatility - Organosols - Plastisols - Processing Techniques - Vinyl Dispersion Paste Coatings - Latices - Technology of Paste Dispersions - Rheology - Manufacture of Paste Dispersions - Equipment - Mechanism of Film Formation - Applications of Various Dispersion Coatings - Uses of Vinyl Dispersion Coatings - Index

Contents - 1. New Product Development-An Overview- Introduction; The Opportunities New Products Create; The Problems New Products Create; The New Product Development Cycle for Industrial Products; Consumer New Product Evaluation; The Role of Technical Research and Development in New Product Development; Why New Products Fail; Ten Philosophies of Successful New Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business- Introduction and Objectives; The Urgent Case for Marketing Research; General Definitions and Applications for Marketing Research; Professional Marketing Research; Practical Employment of Marketing Research; Nonobjectivity in Research; The Scientific Method of Investigation; Sources of Marketing Information; Methods of Collecting Data in Marketing Research; Kinds of Marketing Research and Applications - 3. Spunbonded Products- Introduction; Sheet Structure of Tyvek Spunbonded Linear Polyethylene; Area-Bonded Sheets; PointBonded Spunbonded Polyethylene; Reemay Spunbonded Polyester; Typar Spunbonded Polypropylene; Summary - 4. Nonwovens and Textile Replacements - Introduction; Background of The Nonwoven Industry; Types of Nonwovens; Disposables; Linen Supply Field; The Graduate; Disposable Diaper Market; Improvements Evolving; Significant Trends and Emerging Technologies; Marketing Strategy Facing Nonwoven Producers; Textile Replacements and Their Future; Technical Research and Development; Gathering Competitive Intelligence; Marketing Intelligence; Benefits Realized; Textile Replacements and Their Future; Conclusions - 5. Extrusion Coating of Paper and Board - Survey; Structure of Polyethylene; Specific Barrier Properties of Polyethylene; Extrusion Equipment; Primers for Polyethylene Coating; Printing of Polyethylene Coated Papers; Extrusion Coating of Pigmented Plastics; Other Resin Additives; Testing of Polyethylene Coated Papers; Extrusion Resins Other Than Polyethylene; Where Are We Going? - 6. The Use of the Computer in New Product Development - Introduction; Gathering Data; Printout-Input Data; Printout-Output Data; Conclusions - 7. Pulp-Molding - Three-Dimensional Paper Products - History of Pulp Molding; Statistics of Pulp Molding; Technology of Pulp Molding; Production Techniques and Properties of Pulp Molded Products; The Future of Pulp Molding -