Books by Dan Ariely

Why does paying for things often feel like it causes physical pain? Why does it cost you money to act as your own real estate agent? This book explores the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.

Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life's problems from how to deal with a Christmas card list that's fast becoming unmanageable to whether or not you should have children. Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers ';Ask Ariely' for his help with various dilemmas, he provides a logical view on the seemingly illogical, shedding light on the most curious minutiae of human behaviour. With a helping hand from legendary New Yorker cartoonist William Haefeli, Ariely's new book will make you laugh at the ridiculous aspects of our daily existence just as you gain a new perspective on how to handle the inevitable challenges that life brings us all.

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.