Books by Daniel Milford-Cottam

Perhaps more so than any other decade, the sixties had the broadest impact on the twentieth-century Western world. Across society, culture and the arts, youth voices rose to prominence and had a significant influence on new trends. Mature polished elegance was replaced by young liveliness as the fashionable ideal. Although only the most daring young followers of fashion wore the tiny miniskirts and borderline-unwearable plastic and metal outfits publicised in the press, stylish and smart fashion was increasingly available to all, with an emphasis on self-expression. New style icons such as Twiggy combined girl-next-door looks with trendy, aspirational and accessible outfits, and popular culture heavily influenced mainstream fashion. This beautifully illustrated book offers a concise guide to changing styles across the decade.

The 1970s was a decade of style contrasts. More so than in any other decade, every extreme of fashion was met by an equally trendy opposite reaction. Ankle-length maxi skirts vied for attention with super-short hot-pants. Outfits in vibrant prints and obviously man-made fabrics contrasted with subtly-colored ensembles in wool jerseys and silky crepes. Delicate floral cottons, hand-knits, and hand-tooled leather came up against boldly synthetic and plastic looks perched atop platform shoes--for men and women alike. More so than at any other time, fashion looked backwards in order to dress the future, with quirkily ironic retro looks, while alternative street-style movements such as Punk used appearance to startle and challenge the establishment.

Fashion in the Edwardian period underwent some quite revolutionary changes. This book presents the story of women's and men's dress through this exciting period, and is a fascinating addition to the bestselling Shire fashion list that already includes Fashion in the Time of Jane Austen and Fashion in the Time of the Great Gatsby.