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Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them.
"'What's your business worth?' is the last question I have asked for over 60 years to any entrepreneur that came into my office looking for money." Legendary Investor Warren V. 'Pete' Musser, founding investor of Comcast, QVC, and Novell"Business valuation knowledge will shape the future of commercial lending for both lenders and business owners." Tom Petro, CEO, Fox Chase Bank"Today, small businesses have the deck stacked against them in accessing lending, getting financial support, planning for their future or simply selling their business. Knowing your business' value magically unlocks these doors and connects business owners to services and support they sorely need." Randy Shuken, Former SVP WorldWide Strategy in the office of the CEO for MasterCard"If you are a financial advisor, helping your clients or prospects understand their business value will be something that sets you apart and win in the future." Edmond Walters, Founder and former CEO of eMoney Advisor (Fidelity)"What the credit score is for consumers, I think the business valuation score will be for businesses in the future looking for credit." William Groves, former SVP Analytics, Dun & Bradstreet
Every industry revolves around Key People of Influence. People think it takes decades of hard work, academic qualifications and good luck to become a Key Person of Influence. This book shows that there is a strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence.
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