Books by David C. (Professor of Economics Rose

This book explains why culture - not genes, geography, institutions, or policies - is the key to achieving mass flourishing. Culture therefore best explains the differential success of societies. Unlike anything else, culture overcomes the most fundamental obstacle to having a thriving free market democracy: rational self-interest undermining the common good.

Events ranging from the Enron scandal to our current global financial meltdown remind us that immoral behavior can undermine even the mightiest economies. This book explains why moral beliefs can and likely do play an important role in the development and operation of market economies.