Books by David J. Shonk

Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues across all avenues and segments of the industry. Readers will learn a practical approach to sales and how to apply the method for a successful career.

Chile and the South American Games of Santiago 2014 offers an interesting case to examine an event of sizeable magnitude in a country with little history of hosting sport mega-events (SMEs).