Books by David L. Anderson

Outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches.

Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students' familiarity with basic marketing approaches and their experience with social networking and viral marketing.

The Eisenhower Administration developed and implemented policies in Southeast Asia that contributed directly to the massive American military involvement in Vietnam after Dwight Eisenhower left office. This book presents a study of the Eisenhower Administration's efforts to build a nation in South Vietnam in order to protect US global interests.