Books by David Mark

Learn Cocoa for the Mac, Second Edition, completely revised for OS X Mountain Lion and XCode 4, answers these questions and more, helping you find your way through the jungle of classes, tools, and new concepts so that you can get started on the next great OS X app today.

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.