Books by David Woodruff

Since opening on February 1, 1927 with just 12 guest rooms, the Oasis at Death Valley has achieved preeminence among US National Park Resorts. Originally conceived by the Pacific Coast Borax Company, the Inn was the answer to the declining mining industry, which had left the Death Valley Railroad with nothing to haul. The construction of the Inn helped to shift Death Valley's draw from mining to tourism, brining a new industry to the Old West. Steeped in history and tradition, the Inn and the Ranch have become as much as destination as the Park itself. With naturally heated swimming pools, the world's lowest golf course, four-diamond hospitality and surroundings of unsurpassed natural beauty, the Oasis of Death Valley creates fond memories that are forever treasured by its guests.

Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling.Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all but flatlined. Tired and frustrated with empty words, consumers have little time to waste on filtering marketing vapor to get to a brand's truth. And the fact is, if you won't tell them what they need to know about your brand upfront -- in a simple, honest, and informative way -- your competitors will be happy to step up.That's why every copywriter needs Herding Words: A Brand Copywriter's Guide by David R. Woodruff. Aimed at those responsible for crafting brand narrative, it elevates writers' expertise as brand storytellers, inspiring them to go beyond features and benefits, get to the core truth about a brand's promise, then transform those insights into powerful brand narrative for print, digital, and web marketing communications.A smart, informative, and engaging book, Herding Words contains practical, prescriptive advice from an insider. Woodruff's personal, welcoming tone befriends the fellow copywriter and instructs them on how to boost their writing from good to great by way of diving much deeper into the discovery process about a brand.

Since the collapse of the Soviet Union, Russians have seen the ruble steadily lose ground to alternative means of payment such as barter and privately issued quasi-monies. Industry now collects as much as 70 percent of its receipts in nonmonetary...