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Introduce students to the principles and processes of advertising and communication. Hands-on activities with step-by-step instructions and reproducibles teach advertising layout, design, illustration, methods of collecting information about products and consumers, terminology, and copywriting. Grades 1-4 (adaptable to other levels).
The award-winning illustrations of 57 Caldecott Books (1938-1994) have inspired a multitude of lessons that guide students in creating art with similar qualities. Various art media are explored, including pencil, crayon, marker, colored pencil, chalk, stencils, collage, watercolor, tempera, color mixing, and printmaking.
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