Books by Derek Johnson

True to its name, The Complete Guide to Pitching is packed with guidance and instruction on every aspect of pitching. In this book and DVD package, renowned pitching coach Derek Johnson shares his secrets on mechanics, pitch selection, arm care and conditioning, fielding, and mental strategies for dominating the opposition.

Presents an innovative perspective that looks beyond the simple category of "kids" media to consider how entertainment industry strategies invite producers and consumers alike to cross boundaries between adulthood and childhood, professional and amateur, new media and old.

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.