Books by Diana Luck

A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you go along.

Designed specifically with revision in mind, this title provides concise, yet fundamental information to assist students in passing the CIM exams. It uses features such as diagrams and bulleted lists throughout to ensure the key points are displayed clearly. Each section begins with a list of learning outcomes and ends with hints and tips.