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Written by a team of globally renowned thinkers and researchers, this title provides the readers with an insight of the changes in the external business environment of tourism. It identifies key trends in the tourism industry. It also demonstrates how to apply trends, challenges and managerial techniques into the core of the tourism business.
Written by a team of globally renowned thinkers and researchers, this title provides an historical overview of tourism. It discusses trends and consumer types. It explores vital issues and changes related to consumers, products and industry. It is a companion to "Tourism Dynamics, Challenges and Tools: Present and Future Issues".
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