Books by Douglas Ward

Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.

Insight Guides River Cruising in Europe & the USAThis new edition of River Cruising in Europe & the USA will tell you everything you need to know about taking a cruise along the rivers and waterways of both Europe and the USA.