Books by Dr. Gary S. Goodman

Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals. You know these cliches. Selling Is So Easy, It's Hard is the first program to focus on the 77 correctable selling mistakes that novices and veterans make. Without conscious awareness, these errors, snafus, miscues, and blunders keep the typical seller from earning at least 25% more business. This translates into millions of dollars in lost income over the course of a career, according to best- selling author and speaker Dr. Gary S. Goodman.

Everybody wants to be a super salesperson, to be incredibly persuasive in their business and personal life. But nobody wants to seem like the sales stereotype: a scammer, carnival barker, or pest. In this breakthrough book, best-selling author Dr. Gary S. Goodman shows you how to do the impossible, to sell without selling the conventional, rejection-filled way. You'll Learn: The secret to partnering with people to unleash their desire to buy His brilliant meta-messaging technique to insure better results. To conquer human screening and voicemail to reach top CEOs and other influencers. Why dressing for success isn't what you think. To tap your instincts about the best time to sell, and especially, when to wait. The secret to selling to hesitant clients that have had bad prior experiences, by gently eliciting their happier moments. Meta Selling is truly a new and better way to persuade and to prosper, one that will empower you to capably control conversations while earning customers for life. Dr. Gary S. Goodman is the best-selling author of more than 25 books and audiobooks and an internationally renowned keynote speaker Fortune 1000 consultant. His other titles include: Selling Skills for the Nonsalesperson, Reach Out & Sell Someone, Selling is So Easy, It's Hard, Inch by Inch, Stinkin' Thinkin', and Stiff Them! ll

The US space program faced a problem. Astronauts didn't have a pen that could write inside a zero-gravity capsule. NASA invested upward of $1 million to devise a pen that could. Their rivals faced the same problem, but they solved it for less than a dollar. They decided to use a pencil. This story is emblematic of two styles of critical thinking and problem solving. America defined its quandary as a pen problem. "e;Fix the pen"e; became the marching order. Others defined the issue as a writing challenge, so alternatives were more likely to be considered and adopted. Most people lose friends, happiness, and career opportunities because they employ inadequate thinking skills and allow biases, false beliefs, and superstitions to govern their behavior. Even highly skilled professionals, such as physicians and attorneys, are not immune from bad thinking and runaway emotions. They can cost their clients fortunes and even their lives through poor advice and misdiagnoses. This unique program will help you to:Identify the strengths and limitations of your dominant thinking stylesConsider various models for tackling common and unusual challengesApply case studies and hands-on opportunities to use different methods to analyze problems and generate multiple effective responsesAdopt easy methods for creating clarity in thought and written and verbal communicationsTake practical pathways to success