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Books by Elie Ofek

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  • - An Integrated Perspective
    by Elie Ofek
    £59.49

    Discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. The book reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services.

  • - Assessing and Managing the Monetary Value of New Products and Services
    by Elie Ofek, Eitan Muller & Barak Libai
    £45.49

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