Books by Entrepreneur Magazine

This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.

Thousands of products that are successfully developed and marketed domestically never realize the potential they have in the foreign market. The information provided in this guide enables business people to gain access to previously unreachable foreign markets.