Books by Eric Cumley

Sure-fire insider tips for maintaining high occupancy levels all year round Clever marketing campaigns attract attention, but they don't close deals. A surprising number of those in the apartment leasing business lack the communication skills to keep their prospective renters interested long enough to make a commitment. Focusing on crucial sales and interpersonal skills, this practical guide will help you build the relationships you need to keep your apartments filled and the checks coming in. Whether you own one apartment or a thousand, "The 7 Secrets to Successful Apartment Leasing "reveals proven industry secrets to: Hold dynamic telephone conversations Resolve objections and concerns effectively Get useful information through focused interviews Create exciting sales presentations Close the deal and create happy new residents Building trust is the key to filling apartments. Complete with to-do lists, sample scripts, and a guide to nonverbal expressions, "The 7 Secrets to Apartment Leasing" is perfect for management companies, investors, landlords, and anyone else looking to fill a property with quality residents.