Books by Ericka Johnson

"This book explores the 'material-discursive entanglement' of how we both make the world with our words and how the materiality of the world forces us to put words on it. It uses the metaphor of refraction to show how material things and technologies can be used to refract discourses and articulate the concerns and voices producing them"--

Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.