Books by Erik Barnouw

The television sponsor has become semi-mythical

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. This book is a study of the economic structure and ideological impact of modern broadcasting.

Tells how radio and television became an integral part of American life, of how a toy became an industry and a force in politics, business, education, religion, and international affairs.

Tells how radio and television became an integral part of American life, of how a toy became an industry and a force in politics, business, education, religion, and international affairs.