Books by Erik Barnouw

The television sponsor has become semi-mythical

Born in Holland in 1908 and an immigrant to the United States at the age of eleven, the author spent his early working years in an astounding array of occupations actor and stage manager, lyricist, translator, director, producer, teacher, and union official. This book tells his story.

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. This book is a study of the economic structure and ideological impact of modern broadcasting.

Topics covered by the essays in this volume include: documentary film pioneer Robert Flaherty; a discussion of Holland's role in Western civilization; accounts of pioneers of camera obscura and magic lantern phantasmagoria; and a history of communication breakthroughs.

Tells how radio and television became an integral part of American life, of how a toy became an industry and a force in politics, business, education, religion, and international affairs.

Tells how radio and television became an integral part of American life, of how a toy became an industry and a force in politics, business, education, religion, and international affairs.