Books by Eva (The Hebrew University of Jersalem) Illouz

* A new book by the award-winnning sociologist Eva Illouz on modern love. * Sets out to explain why love is such a painful experience for many people - why we invest so much in the search for love and why it so often disappoints us.

It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behavior conflicts with intimate, authentic relationships; that the public and private spheres are irremediably opposed to each other; and that true love is opposed to calculation and self-interest.

From its beginnings in Twilight fan-fiction to its record-breaking sales as an e-book and paperback, this book tells the story of the erotic romance novel Fifty Shades of Grey and its two sequels. It subjects the Fifty Shades cultural phenomenon to the serious scrutiny it has been begging for.