Books by Eviatar (Board of Governors Professor of Sociology Zerubavel

Drawing on fascinating examples from the art world, optical illusions, and all walks of life, Eviatar Zerubavel investigates how what we notice or ignore varies across cultures and throughout history and how power structures attention.

Noted social scientist Eviatar Zerubavel casts a critical eye on how we trace our past-individually and collectively arguing that rather than simply find out who our ancestors are from genetics or history, we actually create the stories that make them our ancestors.