Books by Felix Staeritz

This second book in the FightBack collection responds to the question: what could the 'new normal' look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have have formidable tools at their disposal - not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive. As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business.

The era of digitalization threatens the very core of business as usual for established corporations. We are at a critical time for most incumbent companies, as existing business models are failing, and corporations struggle to adapt to technological change. Current approaches often appear unstructured and are simply not radical enough. This book offers cutting-edge insights into how you can set up an operating model that leverages valuable assets of corporations and entrepreneurs who are masters of technological speed and agility. Fightbackwill help leaders of large organizations to incorporate a platform and ecosystem strategy in their corporate strategy, create a portfolio of digital ventures and be relentless in execution, ultimately helping them to survive and thrive in the future.Fightbackis part of a movement of some of the world's leading entrepreneurs, corporate executives, academics and policy-makers who are driving the next wave of innovation.