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Bogen indeholder 8 artikler, der forsøger at skabe ny opmærksomhed om fænomenet "mediesprog". Fra forskellige sysnvinkler analyseres sprogbrugen i aviser, radio, TV, valgplakater og virksomhedsbrochurer under anvendelse af metoder fra "sprogbrugsdicipliner" som pragmatik, tekstlingvistik, diskursanalyse, oversættelsesteori og semiotik.
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