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This book focuses on each of the league's short- and/or long-term transnational strategies, which are composed of the activities, events, experiences, risks and ventures that have extended the organization's sport brand and image, and increased its recognition and reputation across the globe.
The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe
This book examines the development of the NBA and its clubs, how each club has performed, and to what extent each has prospered and succeeded as a business enterprise despite competition for market share. It explains why teams located in certain markets win more games and titles than others and explores the ties between performance and finance.
National Football League Franchises highlights and analyzes thirty-two teams' historical regular-season and postseason performances and provides a financial profile of each as a profitable or unprofitable enterprise. This book reveals how effectively each team competes and operates from a business perspective.
This book analyzes and highlights the development and success of major league baseball teams in the National League and the American League, focusing on each team's performance and the extent to which each succeeded as a business enterprise despite competition for market share from other types of entertainment.
It should surprise no one that the National Football League is a business. Yet people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars, as it explains the intricacies of the league's expansions and mergers as well as the effect of the NFL on domestic and foreign affairs.
This book takes a close look at the international ballplayers, managers, and officials in Major League Baseball from 1876 to 2012. It is not only a comprehensive history of foreigners in baseball, but also an examination of the impact and significance of these individuals on the sport, including their influence on the minor leagues and on the expansion, development, and popularity of baseball in the U.S. and elsewhere.
Takes us on a tour, since the 1870s, of the expansions and mergers, relocations, transfers, and reorganizations that are constantly shifting the professional sports landscape. This work explains the successes and failures of such efforts, including their effects on team competitiveness, market share, and prosperity.
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