Books by Franziska Iseli

Discover how social media can transform your business and help you attract more customersSocial Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:* Effective marketing strategies to get more out of your social media efforts.* Systems to bring structure into your entire marketing approach.* Tools to make your brand irresistible across your customer touchpoints.* Case studies to highlight the application of the book's principles to the real-world* Practical strategies you can put in place immediately to see a rapid return on investmentPerfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.

How to Turn Your Business into an Unstoppable Marketing Machine That Attracts Your Ideal Customers and Clients EffortlesslyAll great businesses are built with great marketing.Think about some of the biggest and most successful companies you admire...From Facebook to Amazon to Zappos and more, they are all great at marketing and getting their unique message out to their ideal customers every single day.Why don''t more small business owners emulate the strategies and lessons from some of the world''s most successful marketing campaigns? The answer is simple: they don''t know how.Small businesses face challenges and struggles that big companies with huge marketing budgets just don''t have: small marketing budgets, lack of experienced staff, and unproven business models, just to name a few.But these challenges are not reasons to avoid creating great marketing campaigns. Instead, they are the reasons why you must learn to create marketing systems that work day in and day out for your business if you want to grow profitably and achieve your goals.Big Marketing Strategies for Small BusinessesBananas About Marketing is a much-needed breath of fresh air in the marketing and small business world. Growing a business can be challenging at the best of times, but Franziska and Christo present a new approach to creating wildly profitable marketing campaigns that is fresh, fun and cheeky!Using practical examples, simple strategies and an entertaining storyline, you will learn how to attract your ideal customers and clients so you can fast track your business to success and live the lifestyle of your dreams.Did you you start your business because you want to help people and create a business that makes a big impact and big profits? Or because you wanted to feel burned out, stressed out and overwhelmed with responsibilities?The way to get your business to grow profitably is by attracting a whole bunch of happy clients. And you can do that by creating just one great marketing campaign (with little or no budget).In this best selling marketing book for small businesses, you will discover:How to position your business for rapid growth by discovering and mastering your unique marketing storyHow to create a marketing machine that uses your unique story to attract profitable new customers every single day on autopilotHow to create marketing and sales systems that make your ideal prospects fall in love with your company and products every single timeHow to dramatically increase your marketing Return on Investment (ROI) by increasing the lifetime value of your customersA proven marketing plan that will allow you to grow your business fast without big budgets, tons of employees or expensive marketing consultantsWhether you have been in business for 20 years or are just starting out, Bananas About Marketing will inspire you to create an unstoppable marketing machine to grow your business and help more people - while having a whole bunch of fun along the way.

Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best. And that''s why Perception is so important. With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life. Perception is a book primarily about small business marketing but with a unique approach. Rather than pushing business owners to spend more money on brochures or advertising or marketing campaigns, Perception focuses on how your prospects think. Especially how they think about you. Because it doesn''t matter how many flyers you print or how much you spend on ads. If the perception you are generating doesn''t resonate with your prospects and reflect your true value, no one will buy from you. The approach we take is first to figure out how you want to be perceived. You sure don''t want your competitors or anyone else to be defining how you are perceived (anyone remember the Pepsi-Coca Cola challenge?). And, even worse - you don''t want your prospects to have no perception of you at all! Perception teaches you to take charge: to define and then create the perception of you or your business that will lead you to the lasting success you desire. Perception is aimed mainly at small business owners and entrepreneurs who are looking towards defining a brand strategy targeted at increasing business growth. However, the strategies behind influencing perception outlined in this book also work to shape our personal lives as well. You''ll also learn how you can alter your "internal perception" (how you view yourself) as well as your "external perception" (how others view you) to change the trajectory of your own life. By harnessing the power of perception, you can gradually change your own reality: what type of person you are, who you hang out with, and what goals suddenly appear within your reach. More About The Book In Perception, authors Franziska and Christo combine their wacky sense of adventure and penchant for story-telling with their common-sense approach and stellar track record at growing businesses. Not only have the authors expanded their own marketing company, Basic Bananas, from a small two-person affair to a successful global business (receiving numerous awards for their entrepreneurship and innovation along the way), they have also helped hundreds of small business owners increase their sales and grow their businesses (while managing to have a lot of fun!) So don''t delay! If you have ever wished that people would only realize how great your product is, or recognize how good you are at the service you provide, or understand what an amazing person you really are... this book is your key. Perception changes everything. Perception can help you turn what used to seem impossible into reality. So scroll up right now and click "Buy" button to unlock your key and discover how the power of influencing perception can help you achieve the success you want and deserve, whether in business, in your career, or in your personal life.