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Books by Fridrik Larsen

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  • - Harnessing Consumer Power
    by Fridrik Larsen
    £53.49

    Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.

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