Books by Gary Armstrong

A Social History of Sheffield Boxing combines urban ethnography and anthropology, sociological theory and place and life histories to explore the global phenomenon of boxing.

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer valuecreating it and capturing itdrives every effective marketing strategy.The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and examsresulting in better performance in the courseand provides educators a dynamic set of tools for gauging individual and class progress.

This ethnographic study of a mixed-occupancy housing estate near the centre of London refocuses the scholarly conversation around social housing in the UK after the 1980 Housing Act.

This ethnographic study of a mixed-occupancy housing estate near the centre of London refocuses the scholarly conversation around social housing in the UK after the 1980 Housing Act.

What can the history of a nation's football reveal about that nation's wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game? This book uses Malta as a critical case study to explore the dynamics of contemporary football.

This groundbreaking collection provides the first detailed social analysis of football within Africa. The book should be compulsory reading, for social scientists in sport studies and African studies and for informed football followers everywhere.

Examines how groups of young male fans come to be identified as football 'hooligans, and challenges the assumption that violence is wholly central to the match-day experience for these supporters. This book is for undergraduates of social anthropology, sociology and criminology, and also for the general reader with an interest in football culture.

The game of football has played a key role in shaping and cementing senses of national identity throughout the world. Aware that the game may afford a space for expressing protest, groups may attempt to harness the forces of populist nationalism. This book examines football in 18 countries.