Books by Gary Cokins

This book emphasizes that the analytical tools (e.g. , balanced scorecard, activity-based management, etc. ) which presently exist have been tested and are mature, and that their integration is now the big opportunity. This means not just information technology systems integration but the integration of "thinking" (i.e.

Virtually all organizations gauge spending in terms of return on investment, and information technology (IT) tops the investment list as both the largest and most frustrating for senior executives.

Performance management is the process of assessing progress toward achieving predetermined goals. It helps companies achieve their strategic goals. Methodologies used to create a performance management strategy include activity-based management, balanced scorecard, and six sigma.

As the growth of the Internet and other factors shift power to consumers, there is relentless pressure on corporations to keep prices low. Increasingly, corporations rely on "margin management" as well as supply chain management to maintain competitiveness and raise profits.