Books by Geoffrey (Isidor Straus Professor of Business History Jones

Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others.

This Handbook shows that Business History is a wide-ranging and dynamic area of study, producing compelling empirical data, which has sometimes confirmed and sometimes contested widely-held views in management and the social sciences. A key reference work for scholars of Business History, and a fascinating resource for social scientists in general.