Books by George Lakoff

Completely revised and updated 10th anniversary edition delving into the issues that will dominate the American midterm elections in 2014.

George Lakoff and Mark Johnson suggest that basic metaphors used in everyday speech not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning.

This book presents some of the most stimulating ideas on mind and meaning I have ever read. It is a book that has far-reaching consequences and is sure to rattle the foundations of thinking and research in the cognitive sciences.