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Addressing three central questions of legal policy, this title presents an analysis of the need to control and regulate tobacco consumption. This book covers advertising, psychology, ethics, economics and health in addition to the central debate about the litigation and regulation of tobacco and the role of consumer protection law and private law.
The Unfair Commercial Practices Directive is an important directive in the field of trade practices to have emerged from the EC. It builds upon European activity which has sought to regulate trade practices on sectoral and horizontal level. This work links a discussion of the Directive to general debates about how fair trading should be regulated.
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