Books by Giampietro Gobo

This provocative book discusses a new turn in mixed methods research: merged methods. Moving beyond the binary quantitative-qualitative distinction, it shows you how to integrate methods in social research.

With new coverage of digital research tools and social media, as well as that of areas such as autoethnography, visual and feminist ethnography, this important introduction continues to provide readers with the perfect mix of theory and practical advice to ensure their research is carefully thought through, replicable, and ethically sound

Proposing a post-positivist, interviewee-centred approach, Giampietro Gobo and Sergio Mauceri's new book offers students and researchers a practical introduction to the process of collecting and analyzing survey data.