Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
This book is a systemic study of human creativity. It offers a fascinating visual model of the creative process consisting of four major stages: stage I, the interplay of chaos and order; stage II, creative production; stage III, cultural selection; stage IV, morpho-evolution and morpho-elimination of created products and forms.
Gottlieb Guntern uses the extinct dinosaur and the thriving butterfly as a metaphor for the basic leadership failures that typify present-day society. In the Sign of the Butterfly shows us how to learn from the butterfly and succeed in abandoning the dino-strategy of maximizing single variables.
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.