Books by Gregorio Martín de Castro

Provides relevant theoretical frameworks and the latest empirical research findings to improve understanding of the current innovation processes from the knowledge based perspective, giving special attention to both the intellectual capital assets that intervene in it, and the social capital that surrounds and enhances or hinders this phenomenon.

Focusing on innovation management, the authors explore the role of knowledge stocks or intellectual capital blocks such as human, social, technological, organizational and regional capitals, on technological innovation process typologies and firm performance, absorptive capabilities and organizational learning.

The capability to create and apply new knowledge is one of the main sources of sustained competitive advantage, yet there are few empirical studies of this. This book develops an improved and extended theoretical model about knowledge creation and transfer within organizations, testing it empirically with a survey in 115 knowledge-intensive firms.

The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.