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Books by Guy Garcia

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  • by Guy Garcia
    £20.49 - 33.49

    Description: In this fast-paced high-tech thriller, Austin-based hacktivst Tom Ayana is already an infamous flash-mob impresario known as "e;Swarm"e; when experimental software code is leaked to him from the Defense Department. Tom's enhanced neuro-abilities and his encounter with the shadowy Meta Militia propel his online alter ego into becoming "e;the elusive alpha that controls the hive mind"e; with transformative and potentially lethal effects. As Swarm pursues his quest to jumpstart the next phase of human evolution, he becomes the target for Jack Duggan-a Homeland Security cyber-investigator with a reputation for going rogue. Duggan risks his career to untangle a web of corruption and betrayal that reaches from a military atrocity in Afghanistan and an Edenic video game virtual world to the highest echelons of U.S. government. Duggan soon enlists biologist Cara Park to help him stop Swarm before he ignites a crowd-sourced insurrection with the power to shatter the status quo and rewrite the rules of democracy.

  • by Guy Garcia
    £17.49

    A novel about coming of age in the new America, a place in which races and cultures have not so much melded as collided and in which no identity is secure.

  • - How the Multicultural Consumer Is Transforming American Business
    by Guy Garcia
    £11.49

    An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century?and why any organization that ignores the lessons of the New Mainstream is doomed to fail.Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture?even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality.

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