Books by Heike Bruch

Heike Bruch und Bernd Vogel beschreiben typische Energiezustände und Wege, wie Unternehmen ihre Energie messen, nutzen und weiterentwickeln können. Anhand von Praxisbeispielen bekannter Unternehmen zeigen die Autoren, welches die wesentlichen Treiber und Hebel der Entstehung von Energie sind, und stellen praktische Strategien vor, wie Führungskräfte die Energie ihres Unternehmens gezielt beeinflussen können. Für die 2. Auflage wurde das gesamte Buch, insbesondere alle Fallbeispiele sowie die Literatur, vollständig aktualisiert.

As you're well aware, your individual energy ebbs and flows--leading to high and low productivity cycles. Fail to manage your energy correctly, and you risk falling into traps including inertia, complacency, and frenzied, unfocused activity that only erodes the quality of your life.The same holds true for your entire organization. In Fully Charged, Heike Bruch and Bernd Vogel provide tools and strategies to help you manage your company's collective energy.First, diagnose your company's "e;energy state"e; using the Organizational Energy Matrix. By assessing the intensity (high or low) and the quality (positive or negative) of the energy in your enterprise, you discover which of four energy states your company is experiencing. Second, move your company out of dangerous states characterized by complacency, cynicism, aggression, withdrawal, and other perils. By applying practices mastered by companies as diverse as Airbus, Novartis, SAP, and Tata Steel, you can shift your firm into a state of high, positive energy--in which everyone is emotionally engaged, mentally alert, and working swiftly and productively toward critical goals.Practical and backed by extensive research, Fully Charged reveals how to continually refresh your company's energy--so it's always ready to tackle the next period of high demand.