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Books by Hotaka Katahira

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  • Leveraging Japan af Robert E. Gunther Save 27%
    Leveraging Japan
    - Marketing to the New Asia
    by Robert E. Gunther, Yoram (Jerry) Wind, George Fields & et al.
    £25.49

    Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.

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