Books by Howard Margolis

Postulates that for decades, both policymakers and analysts have been frustrated by conflicts between expert and lay perceptions of environmental risk. This work examines the role of intuition, mental habits, and cognitive frameworks in the construction of public opinion.

One of the most exciting innovations in the social sciences has been the emergence of 'behaviour economics'. This book demonstrates how an account of widely-discussed topics, from tipping points in social choice to cognitive illusions and experimental anomalies, can be brought within a coherent framework.