Books by Hwy-chang (Inst For Policy And Strategy On National Competitiveness (Ipsnc) Moon

Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.

Suitable for policy makers and corporate managers, this title deals with important theories of international competitiveness and their strategic implications and practical applications. It incorporates the theoretical advances, including the nine-factor model, the generalized double diamond model and the dual double diamond model.